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YEPP Documents

Over the past several years the group has worked to produce and distribute the following findings and recommendations aimed at reducing underage drinking. The files are in Portable Document Format (PDF) and you will need to use Adobe Acrobat Reader to view and print these files. If you do not have Adobe Acrobat Reader, it can be downloaded free of charge at the Adobe Website.

Let us know your response to the documents!

A Guide to Replicating an Alcohol Retailer's Marketing Code of Conduct in Your Local Community (2007). This document is intended to help local, statewide, and national groups replicate an Alcohol Retailer's Marketing Code of Conduct. The code of conduct is a set of guidelines to help retailers make concrete changes in their stores to reduce the impact of alcohol advertising on underage youth. The purpose of this guide is two-fold:
  1. To provide a history and tools for local Maine communities implementing the Maine Alcohol Retailer's Marketing Code of Conduct developed by the YEPP.
  2. To provide guidelines to communities outside the state of Maine on the replication of the Alcohol Retailer's Marketing Code of Conduct and explore how alcohol advertising promotes underage drinking in your local market.
Alcohol Retailer's Local Marketing Code of Conduct (2006). This document contains recommendations for local retailer alcohol marketing, its effects on under age drinking, and recommended forms and procedures to assist communities in making practical interventions are also included.
  • Request a Video - highlights from the 2006 Alcohol Retailer's Local Marketing Code of Conduct is available and we will be happy to send it to you.
  • Press Release 5/23/2007
  • On-line Survey. Please complete this survey if you have or will be implementing the YEPP Alcohol Retailer's Local Marketing Code of Conduct.
  • Request a Presentation - YEPP members are pleased to make presentations to community organizations as time allows.


    • Alcohol Advertising and Underage Drinking: A Youth Perspective (2005). This document contains the results of the group's own independent statewide survey of 500 youth on the effects of alcohol advertising on underage youth and corresponding recommendations for change.

    Enforcement of Underage Drinking Laws (2004). Combined with the findings of their own research and gaining critical knowledge from a cross-section of experts in the field of law enforcement, the youth group prepared findings and recommendations to assist law enforcement agencies in strengthening enforcement policies and procedures. As a result of this document, youth were invited to work with the Maine Office of Substance Abuse and the State Attorney General's Office to develop a model law enforcement policy, which was adopted by the Maine Police Chiefs' Association in 2005.

    School Athletic Policy (2002). This document contains findings and recommendations to assist school policy makers in strengthening and enforcing school alcohol and drug policy for student athletes. It compliments the group's previous work in general school alcohol and drug policy.
  • Executive Summary
  • Hallmarks Summary


    • General School Policy (2001). This document contains findings and recommendations of the groups work related to school-wide alcohol and drug policy.
  • Executive Summary
  • Hallmarks Summary
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